For many healthcare businesses, diagnostics are a means to an end, not the destination. Whether you’re developing a new product, delivering personalised care, or scaling a digital health platform, diagnostics should support your goals, not dictate them.

That’s why we’ve launched Flexible Biomarker Ordering, a new approach that removes the friction diagnostics often create. Instead of forcing your business into rigid, pre-defined testing panels, this feature gives you complete control, allowing you to build the exact panels you need, on demand, without the typical development delays.

The Challenge: Diagnostics Shouldn’t Slow You Down

For most of our partners, diagnostics are just one piece of the puzzle in achieving broader business outcomes. Whether you’re launching a new digital health service, refining a clinical protocol, or scaling up a healthcare programme, you need diagnostics to be a simple, reliable enabler, not a hurdle. But traditionally, that’s not been the case.

• Customisation Gaps: Off-the-shelf panels often only get you halfway to where you need to be.
• Long Development Cycles: New biomarker combinations traditionally require lengthy development, slowing your ability to adapt.
• Operational Complexity: Managing rigid testing panels can pull focus away from your core business priorities.

How Flexible Biomarker Ordering Solves This

With Flexible Biomarker Ordering, diagnostics become an asset to your strategy, not a roadblock. Here’s how it works:

• Build Exactly What You Need: Select biomarkers from our comprehensive catalogue to create panels tailored to your specific use case.
• On-Demand Availability: Move at the speed of your business. Whether you’re responding to a market opportunity or adjusting to new clinical insights, you can do it quickly.
• Seamless Integration: Diagnostics fit into your workflow, not the other way around. Our consistent quality standards mean less time troubleshooting and more time delivering results.
• Reduced Risk: Maintain regulatory compliance and quality assurance, avoiding the pitfalls of traditional bespoke diagnostics development.

What This Means for You

For Clinical Practitioners

Curate diagnostic panels that align with your practice’s needs, whether it’s responding to local health trends or offering niche testing services. Spend less time adapting to what’s available and more time delivering value to your patients.

For Digital Health Providers

Diagnostics shouldn’t dictate your product roadmap. With flexible ordering, you can develop, test, and iterate your services faster, ensuring your offerings stay relevant and competitive.

For Business Leaders

Accelerate time to market. Whether you’re in pharma, wellness, or corporate health, customisable diagnostics allow you to act on opportunities quickly, reduce costs, and deliver on your strategic goals.

How to Get Started

1. Define Your Need: What is the business outcome you’re aiming for? Identify the biomarkers that will get you there.
2. Configure & Order: Use the Hurdle.bio platform to build the exact panel you need, without predefined codes or rigid requirements.
3. Launch & Learn: Implement your custom panel, monitor its performance, and adjust as needed. Our platform makes iteration fast and simple.
4. Scale with Confidence: As your needs grow, our flexible approach ensures diagnostics continue to support, not hinder, your strategy.

Let’s Make Diagnostics Work for You

Flexible Biomarker Ordering is built to make diagnostics a simple, supportive part of your strategy, not a roadblock. Whether you’re looking to improve patient care, enhance a digital health service, or accelerate a new product launch, our flexible approach ensures you can do it faster and with less friction.

To learn more or get started, contact us or through your Hurdle.bio dashboard. Let’s transform diagnostics from a task into a tool—one that works seamlessly with your business, not against it.