Empowering Entrepreneurship: Hurdle Launches Revolutionary Shopify App for On-Demand Health Diagnostics Business

Written by Rob Thompson & Emma Stone

In a world where eCommerce is gaining momentum every day, businesses are striving to find innovative solutions to stand out. Hurdle has paved the way for entrepreneurship by launching a revolutionary Shopify app, designed to simplify the process of selling advanced diagnostic tests online, powered by the Hurdle platform.

The Innovative Approach by Hurdle

Hurdle diligently manages all logistics, regulation & compliance, lab processing, and provides an online platform for results, allowing aspiring entrepreneurs to solely focus on marketing and sales to expand their business ventures. Businesses also have the opportunity to white-label the kits and online platform, delivering a fully branded experience to their customers.

This app can be integrated with existing Shopify stores, making it a seamless addition for those who are already selling online. For the uninitiated, opening a new store is a straightforward process. Shopify’s user-friendly interface, ease of setup, and no coding requirements make it an ideal choice for both novices and experienced sellers.

How It Works

  • Sign up for a Shopify store or utilise an existing one.
  • Install the Hurdle app to your store.
  • Link to your existing Hurdle account or create a new one.
  • Select the diagnostic tests you wish to sell.
  • Once a sale is made, Hurdle automatically fulfils the order.
  • Customers receive the test kit in the post and can register it online.
  • Hurdle manages return logistics to the lab and processing.
  • Your customers receive results via the Hurdle online platform.
  • You make money on every sale.

Why Choose the Hurdle App?

Building an eCommerce store from the ground up is both time-consuming and costly, often necessitating extensive custom development. Utilising platforms like Shopify, Square, or Bigcommerce does alleviate some burden, but the hassles of fulfilling and dispatching orders still prevail.

The Hurdle app eliminates these complexities. All orders are automatically directed to and fulfilled by Hurdle’s automated production line, freeing up entrepreneurs to concentrate on elements that truly matter, such as brand building and customer acquisition.

Starting Your Journey

Getting started is simple, and the possibilities are endless. Whether you are a personal trainer looking to provide the most advanced nutritional testing to your clients, or a sexual health clinic needing to provide patients with discreet at-home testing, the Hurdle platform can help you start selling diagnostic tests online in hours, not months.


The launch of the Hurdle Shopify app presents an unprecedented opportunity for entrepreneurs to venture into the health diagnostics sector without the intricacies of development and logistics. By focusing on what truly matters—branding, marketing, and sales—business owners can leverage this innovation to create significant value in the health sector and offer essential services seamlessly.

So, why wait? Get started today and step into a future where health diagnostics and eCommerce converge to redefine consumer experience and entrepreneurship.